top of page
iFood: Push Notifications
Challenge
iFood is the biggest food delivery app of Brazil, and has a very specific way to communicate with its users. As part of the UX Writing team, I had to create a series of push notifications that would be used in testing and other activities. The notifications had to follow the brand's content guide, use emojis and also be fun and engaging.
Solution
As a user myself, I know how far iFood's tone and voice could go. So I created a series of very fun, up-to-date notifications, that would reflect not only the brand's personality, but also show that, as a brand, iFood is not afraid of having fun and being cool.
How I helped
-
Content research
-
UX Writing
-
Content editing
-
Tone and voice consistency
-
User-centered content
-
User testing
bottom of page